When Trinity High School football coach Ed Dalton needs to relay a message to his players, rather than hitting the phones, he takes to the Internet.
More specifically, Dalton posts a message on his Twitter account (@edalton2).
One recent message from Dalton said, "football players grades 8 to 12 needing a physical can get one tonight at stadium at 6pm have paperwork completed prior to arriving"
In the world of Twitter, where posts are relegated to 140 characters or less, grammar isn't as important as content.
For a growing number of football coaches, social media sites such as Twitter and Facebook have become an important method of communication.
"I type in one text and it goes to 300 people," Dalton said.
That includes all his players, former players, parents and media who follow Dalton.
While Trinity football isn't the first high school team to embrace social media, the Hillers attack it from all angles. Besides Twitter, Trinity football has its own Facebook page along with a website (trinityhillerfootball.vnsports.com) and scores of player highlight videos on YouTube.com.
That website is where a nifty video of Fort Cherry quarterback Tanner Garry makes a series of trick shots with a football, and it's where Trinity will embark on its latest social media adventure.
Nick Martin, the brother of former Trinity quarterback Brad Martin, is working on a weekly football show that will air on YouTube.com.
"He wanted to do a preseason show, so I said let's take it a step farther," Dalton said. "Why not do a 15-minute show every week, interview a couple different kids, youth players, do surveys in the hall at school. So, we decided to take the leap."